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SEO · GEO · AI Visibility

Helping you meet tomorrow's marketing demands

Independent marketing consulting for brands that refuse to coast. Strategy, positioning, and growth — built for what's next.

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No lock-in. Month-to-month. Transparent pricing.
87%
of all AI referral traffic comes from ChatGPT alone
Source: Averi.ai 2026
25%
drop in traditional search volume expected by end of 2026
Source: Gartner
58%
of Google searches now end without a click — AI answers replaced them
Source: 2026 industry data
How it works

How does HydeOwt get you cited by AI?

A clear three-step process with measurable outcomes. No jargon, no black box.

01

Audit

Testing 15+ strategic prompts across ChatGPT, Claude, Gemini and Perplexity maps exactly where your brand appears today — and where competitors are winning. The result is a scored visibility report and a prioritised action plan.

02

Build

Content gets restructured the way AI systems actually read it: answer-first, fact-dense, properly marked up with schema. This is what makes the difference between being ignored and being cited.

03

Monitor

Citation rate is tracked monthly across every major AI platform. When models misrepresent your brand or a competitor gains ground, the strategy adjusts. Visibility compounds over time.

Why it matters

Why isn't SEO enough anymore?

SEO still matters — but it no longer covers how people actually find things. Fewer than 10% of sources cited by AI rank in Google's top 10 for the same query.

🔍

Buyers ask AI before they Google

A prospect types "best tool for X" into ChatGPT, not Google. If the AI doesn't name you, you're invisible at the exact moment of decision.

📈

AI traffic converts far better

Visitors referred by AI arrive pre-qualified — they've been told you're the answer. Conversion rates run dramatically higher than cold search traffic.

⚡

Early movers are hard to displace

AI models are risk-averse and reinforce existing authority. Brands that establish citations now become the default answer competitors struggle to dislodge.

🛡️

AI can get your brand wrong

Left unmanaged, AI systems describe products inaccurately, quote outdated pricing, or recommend competitors. AI visibility is reputation management now.

What it does
SEO only
SEO + GEO
Ranks on Google
✓
✓
Cited in AI answers
—
✓
Controls brand narrative in AI
—
✓
Measurable citation rate
—
✓
Targets ChatGPT / Claude
—
✓
Monitors AI errors
—
✓
Offers

Transparent. No lock-in.

Month-to-month. Cancel anytime. A fraction of what big agencies charge.

Free mini-audit
Free
delivered in 5 business days

See where you stand with AI before spending anything.

  • →5 strategic prompts tested
  • →3 competitors benchmarked
  • →Visibility score
  • →Top 3 quick wins
Get it free
Most popular
AI + SEO Visibility Audit
€800
from €800 · one-time

The complete picture of your visibility across Google and AI, with a clear action plan.

  • →15 strategic prompts tested
  • →10 competitors benchmarked
  • →SEO + GEO scored report
  • →Prioritised action plan
  • →30-min results call
Book the audit
AI Visibility System
€1,200
from €1,200/mo · cancel anytime

Ongoing monitoring, content and optimisation across Google and every major AI platform.

  • →Monthly citation tracking
  • →2–3 optimised articles/month
  • →Competitor share-of-voice alerts
  • →AI error monitoring
  • →Monthly performance report
Start growing
Felix Oliver, founder of HydeOwt
Founder
Felix Oliver
SEO & GEO Consultant
About

Who's behind HydeOwt?

At the intersection of SEO, GEO, and AI visibility.

After working with companies like Videtics and Technis, a pattern became obvious: businesses were running on outdated search strategies while the way people discover information had already moved on.

Search isn't just Google anymore. Brands need to be understood and surfaced by AI systems, ChatGPT, Claude, Gemini, Perplexity. The strategy has to reflect that.

The approach here combines traditional SEO with Generative Engine Optimisation, helping startups and growing companies adapt to how discovery actually works in 2026. Clean strategy. Honest communication. Practical systems, not inflated promises or vanity metrics.

LinkedIn → [email protected]
Blog

Learn GEO from the source

Practical, no-fluff guides on getting found by AI and Google.

GEO Fundamentals

What is GEO and why companies need it in 2026

Search is shifting from Google to AI. Here's what Generative Engine Optimization means and why it matters now.

Read article →
Practical Guide

How to get cited by ChatGPT, Claude and Gemini

The content strategies and structural signals that make AI systems cite your brand — with real tactics.

Read article →
Strategy

GEO vs SEO: what's the difference and do you need both?

SEO gets you on Google. GEO gets you inside AI answers. An honest comparison of both.

Read article →
Complete Guide

SEO vs GEO vs AEO: the complete guide for 2026

Three acronyms, one strategy. What each means, how they differ, and how to combine all three.

Read article →
Search Trends

Why 58% of Google searches end without a click

Rankings can hold while traffic falls. Here's why zero-click search is rising and what to do.

Read article →
How AI Works

How ChatGPT chooses its sources, and how to become one

The retrieval-and-evaluation process behind every citation, and how to become a cited source.

Read article →
The Future

The rise of agentic AI and what it means for brand visibility

AI agents are starting to research and shortlist for buyers. Here's how to be the brand they pick.

Read article →
The Future

World models and the future of AI search

Yann LeCun raised over $1B to build AI that understands reality. Here's what it means for marketers.

Read article →
Free audit

Not sure where you stand? Start free.

A free check across 5 strategic prompts and 3 competitors — no charge, no pitch, no strings. Just data in your inbox within 5 days.

Delivered within 5 business days. No spam, ever.
FAQ

Common questions about GEO and AI visibility

What is GEO (Generative Engine Optimization)?↓
GEO is the practice of structuring content so AI systems like ChatGPT, Claude, Gemini and Perplexity cite it as a source. Unlike SEO which targets Google rankings, GEO targets being the cited answer inside AI responses.
Is GEO different from SEO?↓
They overlap but differ. SEO ranks links on Google. GEO gets you cited in AI answers based on fact density, authority and structure. The strongest strategy combines both, since under 10% of AI-cited sources rank in Google's top 10 for the same query.
How long before I see results?↓
First citation improvements typically appear within 6 to 8 weeks of optimised content going live. Consistent citation across multiple AI platforms takes 3 to 4 months of sustained work.
Which AI platforms do you optimise for?↓
ChatGPT, Claude, Gemini and Perplexity. ChatGPT drives roughly 87% of AI referral traffic, but each platform selects sources differently, so the work covers all of them.
Do you work in French and English?↓
Yes. Work happens bilingually across France and internationally. If your buyers use ChatGPT or Claude in French or English, the strategy adapts accordingly.